San Francisco · Est. 1986Vol. 38 — No. 4

The New
Fillmore

News from the heart and soul of San Francisco

Neighborhood History

A beginner’s guide to Bill Graham

editors|September 5, 2025
A beginner’s guide to Bill Graham
Photograph by Paige Parsons

By HANNAH BLAZEI

If you look closely at The Fillmore’s sign you will see an apple at the bottom. You also can find apples as a main theme in the Bill Graham mural on Post Street. That is because Graham famously always handed out free apples at his Fillmore shows. It was a unique symbol of his famous hospitality and a staple of The Fillmore experience. To this day, management at The Fillmore have chosen to continue the tradition.

Read more on Substack: “Who was Bill Graham?

The New FillmoreSeptember 5, 2025
From the Archive

Readers Respond

  • Margaret H.December 28, 1969

    Wonderful piece. I remember when the jazz clubs on Fillmore stayed open past two — this brought it all back. Thank you for keeping the memory of the neighborhood alive.

  • David K.December 23, 1969

    We've lived on Pine near Steiner for thirty-one years and it still surprises us how much this paper notices. Please keep going.

  • Yuki T.December 15, 1969

    A small correction — the mochi shop on Post opened in 1982, not 1985. My grandfather was there for the ribbon cutting. Love the coverage otherwise.

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