San Francisco · Est. 1986Vol. 38 — No. 4

The New
Fillmore

News from the heart and soul of San Francisco

The New Fillmore — San Francisco's Neighborhood Magazine

Cover Story

“Thank you for the joy and sense of belonging”

To the Editors: I’m a Cow Hollow resident and an ardent reader of the New Fillmore, and I wanted to share a small note of appreciation. The stories you publish capture the color, diversity and everyday beauty of our neighborhoods in a way that feels deeply personal. I often find myself walking through Pacific Heights,…

Letters to the EditorsTo the Editors: I’m a Cow Hollow resident and an ardent reader of the New Fillmore, and I wanted to share a small note of appreciation. The stories you publish capture the color, diversity and everyday beauty of our neighborhoods in a way that feels deeply personal. I often find myself walking through Pacific Heights, the Presidio or Cow Hollow and thinking, “Oh, this was in the New Fillmore the other day,” which always brings a smile. As a thank you for the joy and sense of belonging your work brings into my life, I put together a refreshed website for you — a modernized design, an updated photo corner to help readers better visualize life around Fillmore Street and improved SEO and AEO for easier discovery. BEFOREJuly 24, 2026

Editor's Picks

Latest Dispatches

Food & Drink

Cherry, cherry baby

LOCAL DISH | SHELLEY HANDLER A Californian born and bred, I perk up when I see signs of summer coming my way. As a kid in L.A. I could smell it, still and warm, creeping in through the jasmine under my window. In San Francisco, it’s less a weather shift and more what lands on…

May 26, 2026
Landmarks

Grand Victorian is this year’s Showcase

By BRIDGET MALEY Perched on a particularly steep block of Broadway between Fillmore and Steiner Streets, this year’s Decorator Showcase, at 2315 Broadway, affords incredible views of the bay. This Queen Anne residence graces the hillside with intricate detailing and is nearly an architectural twin to its uphill neighbor. Both were designed by the same…

May 9, 2026
Books

A cookbook, showpiece and memoir — all in one

“RESTAURANT DOCTOR” Faith Wheeler, a longtime neighborhood resident, is touring the country with her beautiful and spirited new book — and, like the author herself, it’s a winner. She acknowledges that Chickens Don’t Fly is “a puzzling name for a coffee table book, cookbook with few chicken recipes, or even a memoir,” but says she…

May 5, 2026
Street Talk

Flying Figs takes flight

STREET TALK | CYNTHIA TRAINA The cozy space at 1870 Fillmore, most recently Vic’s Winehouse, has quietly reopened as Flying Figs, a wine bar that leans into atmosphere and connection. At the center is Neda Emami, who runs day-to-day operations. She’s a biomedical engineer turned startup founder and event organizer. Business partners Saleh and Salar…

May 4, 2026
Real Estate

Tenants ousted for build-out of new restaurant

IT’S BEEN EMPTY since Noosh closed soon after investor Neil Mehta bought the corner building at 2001 Fillmore during his Fillmore buying spree in 2024, at least on the ground floor. But the small businesses in the upstairs offices have not been affected — until now. All got letters on April 24 that they must…

April 30, 2026
Real Estate

A record-setting sale on Alta Plaza

IT’S BEEN THE most striking modern sculpture — or, depending on your perspective, the biggest eyesore — on Alta Plaza Park since it first appeared in 2006 at the top of the neighborhood. Now the home at 2606 Jackson, designed by star architect Olle Lundberg, is set to become the most expensive sale on the…

April 28, 2026
The Fillmore Lens

Scenes from the Sidewalk

Jazzfest returns to the ’Mo this weekendNew takeout sushi on FillmoreFlying Figs takes flightTenants ousted for build-out of new restaurantMalbon tees up on FillmoreInside the Decorator ShowcaseGrand Victorian is this year’s ShowcaseA record-setting sale on Alta Plaza

Jazzfest returns to the ’Mo this weekend

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