San Francisco · Est. 1986Vol. 38 — No. 4

The New
Fillmore

News from the heart and soul of San Francisco

Retail Report

No more Polo in Pacific Heights

editors|August 27, 2020
No more Polo in Pacific Heights
The Ralph Lauren store on Fillmore Street.

FASHION DESIGNER Ralph Lauren’s elegant emporium at 2040 Fillmore — which replaced a former Goodwill store and paved the way for the street’s transformation into an upscale shopping strip of clothing and cosmetics boutiques — is now permanently closed.

The Polo shop had reopened only a few weeks ago, along with other Fillmore retailers, when the city gave the go-ahead for limited shopping and sidewalk dining after a three-month shutdown. August 22 was the final day of business at the shop, which has now been emptied.

A staffer referred questions to corporate headquarters in New York, which did not respond to repeated inquiries. The Fillmore store survived an earlier round of closings in 2015 and 2016, when Polo shuttered nearly 100 other stores.

When Polo Ralph Lauren opened on Fillmore in 2008, it was the first international brand to get a permit under San Francisco’s new formula retail ordinance, intended to limit chain stores in the city’s neighborhoods. Polo was first rejected, but later approved unanimously after it worked out a written agreement with local groups promising to play an active role in the neighborhood and be a role model for other retailers.

Most of Polo’s promises went unfulfilled, but no other formula retail business seeking to open on Fillmore was ever rejected by the city’s Planning Commission. More than two dozen more international fashion and personal care brands followed during the next decade.

The New FillmoreAugust 27, 2020
From the Archive

Readers Respond

  • Margaret H.December 28, 1969

    Wonderful piece. I remember when the jazz clubs on Fillmore stayed open past two — this brought it all back. Thank you for keeping the memory of the neighborhood alive.

  • David K.December 23, 1969

    We've lived on Pine near Steiner for thirty-one years and it still surprises us how much this paper notices. Please keep going.

  • Yuki T.December 15, 1969

    A small correction — the mochi shop on Post opened in 1982, not 1985. My grandfather was there for the ribbon cutting. Love the coverage otherwise.

Editor's note · Two decades of reader comments — over 40,000 conversations — will appear here, read-only and ad-free, once the Disqus archive is connected. New commenting remains paused.