PACIFIC HEIGHTS HEALTH CLUB, with its lofty-sounding name and low-key vibe — where designer workout garb is not required — will close its doors for the last time on November 27, the day before Thanksgiving, at precisely 3 p.m. 

Amy Lang, who took ownership of the club 15 years ago and appointed herself chief motivating officer, announced the move in a letter to members on November 1.

“San Francisco has changed. Retail has changed. The fitness industry has changed,” Lang said in an interview. 

The club’s personal training program will continue in the fitness center of the nearby 2000 Post Street apartments, between Steiner and Pierce.

Lang intends to focus, mostly in online sessions, on coaching women from 45 to 55 interested in weight loss — especially those in tech, who share her work roots.

A longtime neighborhood institution, the urban gym at 2356 Pine, just west of Fillmore, has gone through a number of incarnations. It opened in 1984 — when the city had only six health clubs — as a men-only club that offered massages, a hot tub, and was staffed with locker room attendants. It was frequented by a number of celebrity clients, including, for a time, John F. Kennedy Jr.

David Kirk opened the front part of the club to women when he took ownership in 1990. A dozen years later he opened the entire club to all. 

Fleeing a worklife in finance and tech, Amy Lang took over as owner in 2004, adding a cheeky sense of marketing along with yoga, Zumba and Pilates classes. Later she discontinued the classes and focused on small group training for older people, a change that didn’t sit well with some of the regulars. 

“It created a bit of a kerfuffle,” Lang acknowledges, but also revealed a deeper truth. “It was then that I realized the club is a better place for a person who is a do-it-yourself type of exerciser,” Lang says. “I didn’t know you don’t morph a health club into what you want it to be. But what I’ve learned now allows me to do what I’ve always wanted to do.”