POPPING UP at 2241 Fillmore, next door to the Clay Theatre, and slated to remain there only until Christmas Eve, is a hot new spot for holiday shoppers: Goop Gifts. Shop curator and company founder actress Gwyneth Paltrow is both revered for her attention — and reviled for her overattention — to self-care.

She’s stocked the Fillmore shop with a collection from this year’s Goop Holiday Gift Guide — part of the lifestyle brand she started, she says, “as just sort of a way to share information.” One of her suggestions: a doctor-supervised treatment involving bee venom injections. “I had it done on my cesarean scar,” says Paltrow. “I had some buckling in the scar, and it really evened it out.” Outfitted with a moving conveyor belt laden with wrapped and displayed gifts, the Fillmore pop-up offers many quintessentially Paltrow items: dietary supplements, bath salts, makeup remover pads, edible pre-probiotic skin refiner and lots of things in pink and gold.

It also has on hand some gifts you might not have realized that person on your list really needs: a sneaker cleaning kit, a gold champagne cork puller, a digital luggage scale for those prone to overpacking, 24-karat gold rolling papers, as well as a 24-karat golden dildo named Olga, available for $3,490.