San Francisco · Est. 1986Vol. 38 — No. 4

The New
Fillmore

News from the heart and soul of San Francisco

Letter to the Editor

‘Thank you for the joy and sense of belonging’

editorsJuly 24, 2026

To the Editors:

I’m a Cow Hollow resident and an ardent reader of the New Fillmore, and I wanted to share a small note of appreciation. The stories you publish capture the color, diversity and everyday beauty of our neighborhoods in a way that feels deeply personal. I often find myself walking through Pacific Heights, the Presidio or Cow Hollow and thinking, “Oh, this was in the New Fillmore the other day,” which always brings a smile.

As a thank you for the joy and sense of belonging your work brings into my life, I put together a refreshed website for you — a modernized design, an updated photo corner to help readers better visualize life around Fillmore Street and improved SEO and AEO for easier discovery. BEFORE | AFTER 

I’m happy to collaborate or hand over this website to you.

ASHESHA MEHROTA

Editor’s note: Readers, what do you think?

The New Fillmore · July 24, 2026
From the Archive

Readers Respond

  • Margaret H.December 28, 1969

    Wonderful piece. I remember when the jazz clubs on Fillmore stayed open past two — this brought it all back. Thank you for keeping the memory of the neighborhood alive.

  • David K.December 23, 1969

    We've lived on Pine near Steiner for thirty-one years and it still surprises us how much this paper notices. Please keep going.

  • Yuki T.December 15, 1969

    A small correction — the mochi shop on Post opened in 1982, not 1985. My grandfather was there for the ribbon cutting. Love the coverage otherwise.

Editor's note · Two decades of reader comments — over 40,000 conversations — will appear here, read-only and ad-free, once the Disqus archive is connected. New commenting remains paused.